Our story
Isle de Soleil, founded by clinical esthetician and makeup artist Erikka Groeneveld, is a brand woven from passion, wellness, and the beauty of nature. Raised in Ottawa and having lived in Canmore, Erikka’s journey in health and beauty began early, influenced by her love for the outdoors and a holistic approach to wellness. Her expertise spans wedding hair and makeup, focused on enhancing natural beauty, to clinical esthetics, driven by a personal journey with skin care. Now settled in Victoria, BC, Erikka and Isle de Soleil debut their first product, the Sun Empress Serum, embodying her philosophy of mindful, holistic beauty. This journey blends Erikka’s optimism, creativity, and intuition, aiming to empower individuals in their pursuit of wellness and authentic beauty.
Isle de Soleil exists in the space between beauty and wellness, freedom and routine, your everyday and your oasis. We seek to elevate your day to day with intentional products that encapsulate life’s sweetest gifts: light, love, nourishment, and wonder. With a mindful eye towards the elevated self, we’re honoured to offer proprietary products made with you in mind.
Founded by makeup artist and clinical esthetician Erikka Groeneveld, Isle de Soleil offers intentionally-crafted products to make self-care both simple and lavish simultaneously. The brand’s journey began with the Sun Empress Serum, a multipurpose, plant-based facial oil, and continues to develop products and solutions the bridge the gap between simplicity and luxury in your everyday wellness routines.
